Beer goes in your mouth

In honour of April Fool’s day today, Jason Fisher, the perennial shit-disturbing owner of Toronto’s Indie Alehouse released a couple of videos staring a handful of Second City alumni regular customers taking shots at some of the more absurd, ridicule-worthy elements of the province’s beer scene.

I particularly enjoyed this video that takes aim squarely at the province’s growing number of Certified Cicerones, Prud’homme beer sommeliers, and know-it-all beer bloggers (ahem) who might consider themselves beer experts.

Let’s be honest, this is hilarious (“Rope?”). And it’s a welcome reminder that maybe we all take beer a little too seriously sometimes.

Well done, Jason. Also fuck you!

Click here for Indie’s other video about their beer store.