Recently, Crystal and Tara Luxmore, David Ort, and I decided to make a semi-regular attempt to write something on the same theme, rotating which of us proposes the theme. This concept has no name yet and we’ve only loosely defined the parameters, but here it is. For this first edition, I threw out the idea of ‘The beers I don’t share on instagram.’
As a beer writer, or blogger, or influencer, or beer whatever-the-fuck-you-want-to-call-me, much to the chagrin of my friends and family, I tend to share a lot of myself, and by extension, my beer drinking, on social media.
Given most people’s natural tendencies toward making themselves look better on social media (no one, of course, looks the way they really do in most selfies, no one actually eats such artfully-plated meals at every seating), you might think that the beers I choose to share on my Instagram feed are carefully curated to be impressive or to attract more followers, or maybe even appease the beer companies who occasionally send me beer in hopes that I will share them with my uniquely-targeted following.
But they aren’t. Continue reading