There’s obviously never a bad time to buy some local beer, but some times are better than others.
In two days, thanks to a fundraising collaboration between Hamilton brewery, Grain & Grit and Max’s Big Ride, a charity ride to benefit Duchenne muscular dystrophy, it will be one of those better times.
The charity is named after seven year-old Max Sedmihradsky, this happy guy.
From the organization’s website: Max rarely stops talking and one of his favorite topics is all of the things he’s going to do when he’s older, like learn to skateboard, ski and play hockey and soccer with his friends. The problem is that Max has Duchenne muscular dystrophy, a terrible disease which doesn’t allow his muscles to develop like other kids, so unless we find a cure, he will never get a chance to do the things he dreams about doing in his future.
For the past three summers, Max and his dad, Andrew, have ridden a cargobike 600 km between Hamilton and Ottawa to raise money to help find a cure for Duchenne muscular dystrophy.
This summer, Max and his dad teamed up with Grain & Grit Brewery to brew the first ever ‘Max’s Big Beer,’ a Milkshake IPA with two of Max’s favourite flavours, peach and vanilla
On sale on tap and in cans at Grain & Grit starting with a launch party on June 10th, 100% of 12oz pour proceeds from the launch and 50 cents from every beer sold thereafter will be donated to the Gunning Group Lab at the University of Toronto Mississauga via the registered Canadian charity Jesse’s Journey. After the party, on June 11th, Max, his dad, and his sister Isla will embark on their annual ride, hoping to finish on Parliament Hill on Father’s Day.
You can help Max and boys like him have a better chance of doing the things kids want to do, and all you have to is buy a beer.