Alexander Keith’s Hop Series Ales

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For someone who loves hops, Alexander Ketih’s, with its proud pronouncement that it is an “IPA,” is at best misleading and at worst, irritating.

Like most lovers of hoppy beer, I find the moniker “IPA” here vaguely annoying and I’ve personally witnessed it serve as a point of confusion to fans of actual IPAs who’ve never heard of Keith’s; often leading to potentially dangerous consequences.  To illustrate my point, here is a  dramatic representation of actual exchanges I have witnessed in bars:

INT. BAR – NIGHT
An American walks into a quiet CANADIAN bar and takes off his oversized cowboy hat as he approaches the taps. Continue reading “Alexander Keith’s Hop Series Ales”