Dear Beer Writers,
Please stop saying “mouthfeel.”
Sincerely,
Me
Look, I know “mouthfeel” is a real thing, but let’s just all agree to…stop saying it.
OK?
Let’s let it die.
For the uninitiated, “mouthfeel” is an actual concept used to convey the sensation that food or drinks leave in your mouth and it’s something that’s noted by food, wine, and beer connoisseurs.
It’s not actually a made up douchey, pseudo-concept, as much as it sounds like one, but an honest-to-goodness thing, as is evidenced by it’s inclusion in the dictionary.
mouth·feel
[mouth-feel]
noun
the tactile sensation a food gives to the mouth: a creamy mouthfeel.
See?
But let’s be honest, it’s just a fucking awful word.
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