Ben's Beer Blog

A place for all things beer.


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Let’s talk about sexist beer marketing

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Women drink craft beer.

It seems like a pretty obvious statement, but apparently it needs to be said.

So I’ll say it again, this time with dramatic punctuation: Women. Drink. Craft. Beer.

They drink a lot of it and the number of women who are discovering the craft beer industry is growing every single day.

As of 2013, women account for 25% of total beer consumption by volume in the United States and they account for 37% of total American craft beer consumption.

A recent poll suggests that beer is now actually the first choice of alcoholic beverage for US women aged 18 to 34 (Take that, white wine).

Women work in craft beer, too. According to a 2014 Auburn University study, the United States brewing industry is now roughly 29% female.

And while statistics on gender-specific drinking habits here in Canada aren’t quite so robust as those recorded by our YUGE neighbours to the south, even a cursory glance at our local brewing scene would suggest that here in Ontario women are embracing craft beer just as wholeheartedly. Continue reading