beer marketing – Ben's Beer Blog

With so many new breweries opening in Ontario these days, and given how busy these fledgling small business owners can get in the run-up to actually opening their doors, I thought I’d help out and create a press release template these brewers might use to announce their arrival.

FOR IMMEDIATE RELEASE
YOURTOWN ON – Date

Insert Name Brewing Co. is proud to announce we are now brewing beer at our newly renovated facility at (address) and we are open for tastings.

Founded by long time friends (your names), Insert Name Brewing Co. is the culmination of our shared dream to one day make our own beer and share it with the world.

“We’re all (circle one: bored engineers / on the same hockey team / very new home brewers) and one day over a few beers we hatched an idea,” says (name of most coherent co-founder), “and Insert Name Brewing Co. was born.” Continue reading “New Ontario brewery press release” →

Women drink craft beer.

It seems like a pretty obvious statement, but apparently it needs to be said.

So I’ll say it again, this time with dramatic punctuation: Women. Drink. Craft. Beer.

They drink a lot of it and the number of women who are discovering the craft beer industry is growing every single day.

As of 2013, women account for 25% of total beer consumption by volume in the United States and they account for 37% of total American craft beer consumption.

A recent poll suggests that beer is now actually the first choice of alcoholic beverage for US women aged 18 to 34 (Take that, white wine).

Women work in craft beer, too. According to a 2014 Auburn University study, the United States brewing industry is now roughly 29% female.

And while statistics on gender-specific drinking habits here in Canada aren’t quite so robust as those recorded by our YUGE neighbours to the south, even a cursory glance at our local brewing scene would suggest that here in Ontario women are embracing craft beer just as wholeheartedly. Continue reading “Let’s talk about sexist beer marketing” →