In a TV spot that aired for the first time yesterday, Bud Light, the marketing team that sells America’s best-selling and least-flavoured beer, attempted to “tackle” the issue of gender pay equality.
The ad is a continuation of the beer company’s pseudo-political ad campaign that debuted during the super bowl which featured Seth Rogen and Amy Schumer stumping for the “Bud Light Party.”
In this new ad, Rogen and Schumer attempt to humorously address the very real issue that women still make less money than men and are often required to pay more for the same products–everything from hair care, personal products, and mortgages. The tagline is “Bud Light costs the same no matter if you’re a dude or a lady.”
I won’t link to either ad (because that’s what they want) but you can be sure that the humour is about as thin and watery as the product its being used to hawk. And here’s why: It’s super hypocritical. Continue reading “Sorry Bud Light, I’m not buying your “equal pay” stumping”
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