Everyone knows Guinness.
With a lineage that dates back to the 1770s, Guinness is probably one of few virtually universally known beers—mention dark beer to the uninitiated and they’ll likely say “Like a Guinness?”—and its longevity is owed in no small part to the fact that it’s a profoundly drinkable beer. It has never been so strange as to scare off mainstream beer drinkers, and has always seemed to have a ubiquitous presence in the types of bars where fans of real beer might be forced to order it because it is the thing on tap that sucks the least.
Which is really a weird and roundabout way of saying Guinness is good.
Sadly, in an increasingly marketing-dominated industry, even Guinness, with the international powerhouse marketing dollars of Diageo behind it, has begun to experience declining sales numbers. Indeed, aside from a slight rise in sales in Ireland between 2009 and 2013 thanks to a huge marketing push that even included inventing a holiday, Guinness sales are sinking. According to the Economist
in 2014 Diageo lost eight times as many sales of Guinness in Britain as it gained in Ireland (see chart). Americans are also downing far fewer pints of Guinness, though the drop is at a slower pace than across the Atlantic.
And so seemingly in an attempt to stem the tide of sinking numbers on this side of the pond, Guinness has just launched Guinness Blonde American Lager here in Canada (it has already been available in the US for a couple years).
I was invited to the Toronto launch of the brand and was provided with some cans to sample and, ultimately, the whole thing has just made me a little sad. Continue reading “Guinness Blonde American Lager makes me sad” →
Guinness is a pretty great beer.
It’s got a long storied history dating back to roughly 1770, is arguably one of the most famous beer brands in the entire world, and will forever be the stout against which all other stouts are measured.
It also tastes good. I enjoy an occasional Guinness and you’ll likely find that, if you’re with a fan of good beer but trapped in some shitty bar where the tap lines are all purchased by breweries, that beer fan will likely just order a Guinness because, among the other ubiquitous big names, it’s generally the one consistently reliable and decent beer that’s available virtually everywhere and, provided the beer is fresh and the lines are clean, is an interesting, comforting, rich, and creamy stout.
But come every god damn March, I come to hate Guinness. I detest the idea that we’re supposed to drink more of the black stuff–which already sells in excess of 850 million litres a year–in order to commemorate the death of Ireland’s patron saint. There is so much Guinness marketing crammed down our throats in the lead-up to March 17th every year that it’s enough to make you rage vomit bile so thick and creamy as to rival the famous dry stout itself.
So this St. Patrick’s day, I say fuck Guinness.
The notion that we have to drink a certain thing on a certain day just because a huge marketing campaign tells us we have to is bullshit, man *flips collar on leather jacket, lights cigarette*
If you must go out and drink or otherwise celebrate the arrival of Christianity in Ireland or mark the occasion of the lifting of Lenten restrictions you almost certainly don’t actually follow, why not drink something else? Continue reading “80 alternatives to Guinness to drink this St. Patrick’s Day” →