Ben's Beer Blog

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Loblaws set to launch beer sales

superstore

Early next week Loblaws will announce the details of their pilot program to be among the first grocers in Ontario to sell beer.

The grocery chain’s stores are among a select 450 Ontario grocery stores who will be allowed to sell beer by 2018 and they are also among an even more select 60 stores who will be allowed to sell beer “before Christmas,” a date that grows ever closer, despite what the weather might have you believe.

Ben’s Beer Blog has learned that, with an eye to that “Christmas” launch, Loblaws will likely be hosting a press conference next week where Premier Kathleen Wynne will be on hand to help the retailer announce the details of the launch of their beer program.

I’m going to add a big disclaimer here that I have been unable to verify all of what I’m about to reveal, but for the most part, I have the details that will be announced. Continue reading