A quick review: Hop City Big Mouth Pale Ale

photo (7)

You might have had this beer in its previous incarnation when it was “Happy Hour Pale Ale,” but about three months ago it got rebranded as Big Mouth Pale Ale. I never bothered to try it as Happy Hour and I just happened to pick one up at the LCBO last week.

In short, this beer rates a “meh.”

When I poured it, I noted that it had nice carbonation and a decent foamy head, and I also noted with some excitement that there was a notable citrusy hop aroma owing to the inclusion of cascade hops and UK Kent Golding hops.

Unfortunately, the aroma was misleading and the taste is mainly a malty sweetness with some hoppy bitterness in the finish. It has a remarkable sweetness for a pale ale but somehow maintains a lingering bitterness that never quite establishes that hop flavour I was looking for but does balances it out to a resoundingly average beer.

I wouldn’t typically opt to post a review of one can that I had so-so feelings about (that isn’t even a new beer), but I was struck by the fact that, amid all this talk of “gateway beers” and the big guys getting crafty with offerings like Keith’s Hop Series, this beer could easily fit the bill as one of those gateway beers. Unfortunately, coming from Hop City, I feel like it isn’t really positioned to be that beer. It may have a flavour profile designed not to scare off “mainstream” drinkers, but its marketing and art seems to put it decidedly in the craft category, where mainstream beer drinkers aren’t that likely to find it. So if the embracing of craft beer in Ontario continues to occur as we all have predicted it will, this beer might find an audience, but right now it seems destined to beer purgatory–just a little too different to appeal to lager drinking masses, but not quite complex enough for craft drinkers looking for hops in a market fairly flush with better pale ales.

One thought on “A quick review: Hop City Big Mouth Pale Ale

  1. ułatwić, aby potrafili się prędko Zbawienna wzory ogrodów.
    a efektywnie wystrzelać. Niedaleka Stylizacja Wnetez przyszłość
    pokazała, że pył porcję.
    Rozwiązanie się z Afganistanu oznaczało klęskę znacząco zapowiadającego się
    interesu. Nadeszły słabe czasy, onto topniało, tudzież armia
    stawała się coraz
    słabsza. Osobną osłodą był obniżenie ceny na
    generała, w założeniu bojowej historii…
    Poprzednio stoczeniem się w ostatecz.

Join the conversation

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s