Ben's Beer Blog

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The Beer Store and the hundred million dollar question

 

The Beer Store is a private corporation owned by three of the world’s largest brewing companies: Anheuser-Busch InBev SA/NV, Molson-Coors, and Sapporo.

This is a fact about which, it seemed, people used to care.

That time, to be exact, was 2013. Ragey beer writing had something of a moment and bloggers and traditional journalists alike seemed to set their collective sights on the worst kept secret in beer: The Beer Store is the only third party allowed to open privately owned retail beer stores in Ontario.  It was a time when Martin Regg Cohn of the Toronto Star was largely leading the non-beer-nerd charge and felt emboldened enough to write Toronto Star-ific ledes like the delicious: “The Beer Store is Ontario’s longest-running public disgrace and economic blight.” Oh Marty.

One of the main beefs the long lost people of 2013 seemed to have, in addition to anger about the fact that three of the biggest beer companies in the world were handed a virtual monopoly on retail beer sales in the province, was that the shopping experience at these stores really sucked. Indeed, the Beer Store, with its Ice Cold Express, list of top ten sellers, and hidden inventory, seems uniquely designed to continue allowing the big brewers who own the place to continue to sell more of their own product because there really isn’t any option for browsing. You can’t chuck an empty OV bottle at a stack of articles about the Beer Store without hitting a reference to the archaic conveyor belt system, the mysterious wall of labels, or the general communist-era vibes of Ontario’s beer retailer of choice.

And so, when the public sentiment culminated in a fine frothy rage that actually emboldened the province to do something about our retail beer fiasco, it included stipulations that The Beer Store would need to improve its customer experience. In 2015 the province released the “Master Framework Agreement” between the entities that own the Beer Store and the province and, in addition to the much-publicized introduction of beer in grocery stores, that agreement laid out details for The Beer Store updating their facilities; specifically, Section 6.1 of the 2015 framework agreement, entitled “Customer Experience” dictates that “The Corporation shall improve the customer experience across its retail network, including by converting stores to more modern retailing formats such as self-serve, open concept formats, and shall ensure that all newly built stores shall have self-serve, open concept formats.” They even put a specific number of the expense of upgrades: “The Corporation shall spend at least $100,000,000 from 2015 through 2018 on capital expenditures (not less than $80,000,000 of which shall be in respect of retail stores), which may be funded through the sale of existing assets of the Corporation.”

Well, a cursory glance at the ol’ calendar suggests that, hey, it’s been 2018 for a few months now. Continue reading