Is it a beer? Is it an album? It’s both!
In what might be an industry first, South River Ontario’s Highlander Brew Co has teamed up with Epitaph Records to create a beer with a label that is also a playable record.
The beer, Oxblood Pale Ale, features a stick-on label that is actually a flexidisc record featuring the song “Oxblood,” by Southern California-based band Plague Vendor.
The idea is that, if you peel off the label, you’ve got a record (Warning: Do not try to play the beer bottle before you peel it off. I ruined four turntables trying to).
The song from Plague Vendor, whose online bio touts their “voodoo punk” style, which is of course “a dance-fueled rock aesthetic tinged with shadowy darkness,” is decent, and if you’d like to check out the tune before you buy the beer, you can hear the track here. I personally prefer my darkness less shadowy but it is a nice tinge. Continue reading “Introducing the beer that’s also a record”