If you’re a small, renowned craft brewery, the idea of being bought out by one of the big brewers is a somewhat dubious prospect. On the one hand, it means you’ll report to a big corporation who might be a little more concerned with their bottom line than your company’s product. On the other hand, it means you’ll now have a wealth of resources at your disposal, allowing you to expand your beer into markets you may have never thought possible, sharing your beer with a new audience.
It’s a precarious balance, but it’s one that Chicago brewer, Goose Island, seems to be managing successfully as they look to expand distribution into Canada later this month.
Started as a brewpub which grew to include a full distribution brewery and, later, a second brew pub, Goose Island was purchased by Anheuser-Bush InBev in 2011 and, thanks in large part to AB InBev’s resources, will arrive on LCBO shelves this spring. Continue reading “Goose Island Brewery Comes to Canada, Paul Aihoshi Gets Diarrhea”