Be forewarned: This is a super long post. Like annoyingly long. Like “Really, Ben? Ever heard of editing?” long. But this is a topic with a lot of angles to be covered and a it’s one which I felt required fulsome exploration. Also, it’s my blog and you’ve been reading my shit for free for five years so I can do whatever I want. K, thanks.
Canada’s craft beer industry is a friendly and welcoming scene.
Spend any amount of time in the company of the people who are making and drinking craft beer in this country and you’ll quickly be drawn in by the engaging events and the comradery that exists even among so-called competitors. Craft beer is fun and this inclusionary atmosphere (along with the interesting beer) is likely a big part of the reason more people are discovering craft beer and why estimates put small breweries’ share of Canada’s beer market at around 10%.
So why then, in an industry that seems implicitly welcoming and inclusive, are almost all those friendly faces white?
Scan a newspaper for news of a brewery opening in your town, check out local website coverage of the latest craft beer festival in your area–heck, just do a stock image search for “people drinking craft beer”–and you’ll see pretty quickly that Canada’s craft beer scene is whiter than a country club fundraiser for sustainable organic mayonnaise.
Toronto in particular, where Canada’s craft beer charge is arguably being led, is ranked among the most multicultural cities in the world, and is the most diverse city in the country with the last available census data stating 47.7% of the city’s population comprises “visible minorities.”
So why don’t any of these people of colour seem to be drinking, making, or selling beer? Continue reading