This Bud’s for Me?

Budweiser (1)

Budweiser, to a craft beer drinker, and indeed anyone who might refer to themselves as a “beer writer,”  is supposed to be anathema.

It is a relatively bland beer brewed with a rice adjunct and it has the distinction of being one of the world’s most popular beers largely by virtue of the fact that it is backed by millions and millions of dollars in marketing. It is brewed en masse, it is distributed by a foreign-owned multinational conglomerate, and its advertisements typically run the lowest common-denominator range of blatantly sexual or related to sports–and often blatantly sexual and related to sports at the same time.

Budweiser is the epitome of a “big brewery beer,” and essentially stands in opposition to all the things about the beer business that I like.

I should hate it.

And yet… Continue reading “This Bud’s for Me?”