Muskoka Brewery appears poised to bring their A game to 2017.
As I’ve noted of the Bracebridge brewers before, I feel like they’re in something of a weird spot thanks to their size: they’re often regarded by beer nerds as “big craft” thanks to the fact that they’ve been around a while and they’ve enjoyed some commercial success but they’re also interested in continuing to make interesting beer so their offerings don’t always necessarily play directly to Joe Sixpack’s palate. Try, as I once did, giving Mad Tom to your Budweiser-swilling uncle, for example.
So it’s interesting to watch their struggle, which is unique to only a handful of craft brewers in Ontario thus far: How do they keep growing without losing “craft cred?” How do they keep their Cream Ale-chugging local base and appease the Toronto neck beards?
Well, you gotta try some new shit, or risk getting stagnant. Continue reading