Ben's Beer Blog

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Muskoka Brewery’s one-off beer game changer

muskoka-brewery-moonlight-kettle-beer-club

Muskoka Brewery appears poised to bring their A game to 2017.

As I’ve noted of the Bracebridge brewers before, I feel like they’re in something of a weird spot thanks to their size: they’re often regarded by beer nerds as “big craft” thanks to the fact that they’ve been around a while and they’ve enjoyed some commercial success but they’re also interested in continuing to make interesting beer so their offerings don’t always necessarily play directly to Joe Sixpack’s palate.┬áTry, as I once did, giving Mad Tom to your Budweiser-swilling uncle, for example.

So it’s interesting to watch their struggle, which is unique to only a handful of craft brewers in Ontario thus far: How do they keep growing without losing “craft cred?” How do they keep their Cream Ale-chugging local base and appease the Toronto neck beards?

Well, you gotta try some new shit, or risk getting stagnant. Continue reading