Same shit, different pile: A wholly objective look at The Beer Store’s makeover

TBS

Yesterday, the Beer Store issued a press release announcing the launch of a new “pilot series” of stores with the idea of inviting Ontarians to “meet beer.”

At a glance then, it would seem that the Beer Store had recognized that their sales model needed revision–one of the criticisms of the Beer Store is that their system of a conveyor belt and wall of labels didn’t lend itself well to introducing consumers to new products, so a re-visioning that literally invited consumers to meet beer must surely mean the Beer Store is listening to our criticisms! Right?! Continue reading “Same shit, different pile: A wholly objective look at The Beer Store’s makeover”