Ben's Beer Blog

A place for all things beer.


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When it comes to beer, taste isn’t all that matters

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In case you’re not among the 23,405 people who stopped by my blog on September 22, you aren’t one of the visitors who are still finding Ben’s Beer Blog in numbers that put my former best traffic days to shame, or you haven’t stumbled onto one of the many outlets who picked up the story after I wrote about it, you should know that for lack of a better term, I basically exploded the internet last week with a story about Shock Top, a beer that is made by Labatt and one for which they were planning a less-than-honest advertising campaign.

Obviously the story received the level of attention that it did because most people feel upset about the news that a large brewery was attempting to pretend to be a small brewery in order to increase sales of one of their beers. Indeed, by and large, that has been virtually everyone’s reaction–with a small but notable exception: Among the comments for that post, in the responses on reddit forums, and via twitter, there has been a small but vocal minority whose response has essentially been, “Who cares?”

This minority, some of whom I’ve talked to directly and others who felt the need to comment anonymously, have made roughly the same argument with varying degrees of tact and merit and that argument is “If the beer tastes good, drink it.” Continue reading