All 10 bricks-and-mortar breweries currently operating in East Toronto have joined forces to form a brewing collective. The aptly named Toronto East Brewing Collective includes Brunswick Bierworks, Common Good Brewing, Eastbound Brewing Co., Godspeed Brewery, Left Field Brewery, Louis Cifer Brew Works, Muddy York Brewing Co., Rorschach Brewing Co., Radical Road Brewing Company, and Saulter Street Brewery and the group is set to release a statement announcing their formation later this week.
David Wallace, who handles Sales and Marketing for Muddy York Brewing Co, says the collective came not only from a shared vision of like-minded people who live and work in the area, but also a desire to put some focus on a region that can sometimes be overlooked.
“Most of the breweries in Toronto who have been the beneficiaries of media hype (deserved though it may be) are all clustered in the west end,” he says. “There’s already this ridiculous ‘cultural divide’ that makes people in the west end feel like traveling east of the Don Valley requires a full day of logistics planning and we’re hoping to dispel much of that nonsense.” Continue reading “Toronto’s East End brewers to announce a collective”
In case you’re not among the 23,405 people who stopped by my blog on September 22, you aren’t one of the visitors who are still finding Ben’s Beer Blog in numbers that put my former best traffic days to shame, or you haven’t stumbled onto one of the many outlets who picked up the story after I wrote about it, you should know that for lack of a better term, I basically exploded the internet last week with a story about Shock Top, a beer that is made by Labatt and one for which they were planning a less-than-honest advertising campaign.
Obviously the story received the level of attention that it did because most people feel upset about the news that a large brewery was attempting to pretend to be a small brewery in order to increase sales of one of their beers. Indeed, by and large, that has been virtually everyone’s reaction–with a small but notable exception: Among the comments for that post, in the responses on reddit forums, and via twitter, there has been a small but vocal minority whose response has essentially been, “Who cares?”
This minority, some of whom I’ve talked to directly and others who felt the need to comment anonymously, have made roughly the same argument with varying degrees of tact and merit and that argument is “If the beer tastes good, drink it.” Continue reading “When it comes to beer, taste isn’t all that matters”