Ben's Beer Blog

A place for all things beer.


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Toronto Beer Week and AB InBev

infiltration
[in-fil-trey-shuh n]
noun
a method of attack in which small bodies of soldiers or individual soldiers penetrate the enemy’s line at weak or unguarded points in order to assemble behind the enemy position and attack it from the rear, harass enemy rear-area installations, etc.

Toronto Beer Week, which was created in 2010 by a group of like-minded publicans, beer writers, cask ale supporters, homebrewers, and craft beer enthusiasts, launches today.

The week-long celebration of local beer was originally launched with no sponsor investment and a stated purpose of helping promote the city’s burgeoning craft beer movement.

This year, it seems like that’s definitely changed.

Each consecutive year has seen TBW grow even larger in scale and, in the opinion of some grumbling beer nerds, become more and more marketing-focused in its attempts to attract evermore new participating bars and breweries.

In May of this year, Toronto Beer Week was acquired by St Joseph Media, the company that produces Toronto Life and Fashion magazine, and many of these same beer nerds wondered what this would mean in terms of the tone and direction of the nine day series of once craft-beer-focused events.

As the event week begins its ninth year today, it seems to me that we might have a clear indication that TBW has officially jumped the shark given that it now includes Goose Island Brew Pub among the list of participating breweries. Continue reading


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Toronto’s East End brewers to announce a collective

All 10 bricks-and-mortar breweries currently operating in East Toronto have joined forces to form a brewing collective. The aptly named Toronto East Brewing Collective includes Brunswick Bierworks, Common Good Brewing, Eastbound Brewing Co., Godspeed Brewery, Left Field Brewery, Louis Cifer Brew Works, Muddy York Brewing Co., Rorschach Brewing Co., Radical Road Brewing Company, and Saulter Street Brewery and the group is set to release a statement announcing their formation later this week.

David Wallace, who handles Sales and Marketing for Muddy York Brewing Co, says the collective came not only from a shared vision of like-minded people who live and work in the area, but also a desire to put some focus on a region that can sometimes be overlooked.

“Most of the breweries in Toronto who have been the beneficiaries of media hype (deserved though it may be) are all clustered in the west end,” he says. “There’s already this ridiculous ‘cultural divide’ that makes people in the west end feel like traveling east of the Don Valley requires a full day of logistics planning and we’re hoping to dispel much of that nonsense.” Continue reading