infiltration
[in-fil-trey-shuh n]
noun
a method of attack in which small bodies of soldiers or individual soldiers penetrate the enemy’s line at weak or unguarded points in order to assemble behind the enemy position and attack it from the rear, harass enemy rear-area installations, etc.
Toronto Beer Week, which was created in 2010 by a group of like-minded publicans, beer writers, cask ale supporters, homebrewers, and craft beer enthusiasts, launches today.
The week-long celebration of local beer was originally launched with no sponsor investment and a stated purpose of helping promote the city’s burgeoning craft beer movement.
This year, it seems like that’s definitely changed.
Each consecutive year has seen TBW grow even larger in scale and, in the opinion of some grumbling beer nerds, become more and more marketing-focused in its attempts to attract evermore new participating bars and breweries.
In May of this year, Toronto Beer Week was acquired by St Joseph Media, the company that produces Toronto Life and Fashion magazine, and many of these same beer nerds wondered what this would mean in terms of the tone and direction of the nine day series of once craft-beer-focused events.
As the event week begins its ninth year today, it seems to me that we might have a clear indication that TBW has officially jumped the shark given that it now includes Goose Island Brew Pub among the list of participating breweries. Continue reading “Toronto Beer Week and AB InBev”
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