Two days ago in a piece for the Globe and Mail which I still haven’t read because it has a paywall and seriously who pays for things on the internet it was revealed that the Toronto location of Eataly will feature an onsite brewery operated by Toronto brewery Indie Alehouse.
Eataly is a global luxury Italian grocery and restaurant chain and recently announced a 50,000 square foot flagship space in the Manulife Centre in Toronto that will feature a market, groceries, and “half a dozen bars, counters and coffee shops.”
The first Eataly opened its doors in Torino in 2007, when an old vermouth factory was transformed into Eataly Torino Lingotto and it has since expanded to 35 global locations. The business model has also involved partnerships with craft beer, most famously the rooftop brew pub at Eataly New York that was built in partnership with storied Delaware craft brewery Dogfish Head back in 2000.
When the Eataly team started planning a Toronto location, they began a search for an appropriate brewery to partner with here and the shortlist, for a time, seemed fluid. During at least one point in the process it looked like the brewing operations in Toronto were going to be a collaboration between two popular local breweries, but when the dust settled, Junction area company Indie Alehouse was the last, and only, brewery standing. Continue reading “Indie Alehouse announces Birrotecca brew pub at Eataly Toronto”