For whom the bell tolls: Bellwoods Brewery v. Cowbell Brewing

A few weeks ago, I wrote about the ambitious opening of Cowbell Brewing in Blyth. For the most part, news of the 26,000 square foot destination brewery was met with enthusiasm and the responses to the brewery’s opening were almost entirely positive.

But, it would seem, not everyone is so enthusiastic about the coming proliferation of a “beer that rings true.”

Cowbell Brewing, I have learned, has actually been in a quiet legal battle with Toronto’s Bellwoods Brewery over Cowbell’s entitlement to register a bell-themed trademark in Canada.

Through the Government of Canada’s publicly available trademarks database, I have learned that Bellwoods Brewery indeed has a registered trademark for its bell design for use in association with beer, operation of a brewery, and a handful of merchandise items. This trademark application was filed  on January 2, 2013 and officially registered on May 27, 2014.

Cowbell Brewery filed an application for their logo on November 19, 2015 and the application includes similar stipulations (though notably includes the addition of “noisemakers, golf towels, golf balls, [and] golf umbrellas,” which those dummies at Bellwoods didn’t think of branding).

A little digging reveals that Bellwoods has formally opposed issuance of a trademark registration to Cowbell for this logo. The opposition is ongoing. Continue reading “For whom the bell tolls: Bellwoods Brewery v. Cowbell Brewing”