Gingera is a representation of a redhead’s delicate physicality and a ginger’s fiery disposition. The two contrasting tempers, present in the redhead essence, are depicted through the pale, translucent bottle and spicy, unfiltered taste.
Gingera was born to prove that redheads can succeed anywhere without having to adapt and sacrifice just because they were born with a slight mutation of the MC1R gene on chromosome 16.
Redheads have long been disregarded in the sun- and patio- loving beer industry just because they burn more easily when exposed to UV rays and can’t absorb sufficient Vitamin D due to low concentrations of eumelanin in their body. But owing to determination and the fact that their hair is red, are now poised to redefine the perception of beer. Continue reading “Gingera for Redheads”