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It’s time for better beer: An open letter to Blue Jays CEO Mark Shapiro

Dear Mr. Shapiro,

Your promise of discount beer at the Rogers Centre today was a nice gesture, but it is not going to cut it. It is time to offer Toronto Blue Jays fans locally-made, independently-owned beer at the Rogers Centre.

Today you offered up the idea of $5 beer at the Rogers Centre and, while that sounds great, and is already grabbing you the headlines you probably hoped it would, you don’t need to be a cynical basement-dwelling, impossibly handsome beer blogger to see what this transparent ploy really is. You have in the past given lip service “improving the fan experience” at Jays games and you even seemed to publicly flirt with the idea of bringing in craft beer, as they did in Cleveland when you were there. I fear that you will now use $5 dollar beer to show that “you listened” and will claim the beer has improved. Reports are that the $5 beer will include 355ml cans of Bud and Bud Light so I wanted to clarify to you that selling the same shit at a lower price point in a smaller format is not actually an improvement. Indeed, it seems to me this might be the solution that Rogers and AB InBev came up with together to “improve” the beer situation at games in hopes that the conversation would go away:

FANS: “We want better beer!”
BLUE JAYS: “This small beer is now only five dollars! Isn’t that better?”
FANS: “It’s the same be–”
BLUE JAYS: “FIVE DOLLARS!”

I want to let you know that this conversation isn’t going to go away. (For the record though, I’m loving the dollar hot dog days. Definitely do that shit, please).

And it isn’t just me that wants this, I assure you.

Actual craft beer at Jays’ game would go a long way toward improving the fan experience to a level that is currently experienced literally everywhere else in baseball: The Toronto Blue Jays are the only team in major league baseball who have yet to offer fans a significant, readily available craft beer experience.

When it comes to this part of the overall product for which you are ultimately responsible for, you are literally losing to all 29 of your competitors—but not to worry. This part is an easy fix. Forget for a second the unceasing competition to find the right mix of players on the field, coaches in the clubhouse, salary caps, your pitching woes, scouting, etc. Here is a thing you can do better, right now, that will improve the Blue Jays “product.” Give us better fucking beer. Continue reading