When I first started reading the press release for the “iCraft Brew” app, “available for free for both Apple and Android devices,” and “geared toward that person who has dreamed of starting a craft brewing business,” I’ll admit my reaction was something along the lines of “Oh god. Really?”
Frankly, I’m skeptical of anything that refers implicitly or explicitly to the craft beer boom in Ontario as a “business opportunity” because I think it invites people to craft beer who aren’t so much into beer as they are interested in making a buck. The “craft beer business opportunity” mentality, to me, is what’s leading to an influx of less-than-stellar contract-brewed beer in cans that aren’t really helping the market so much as crowding it. To generalize: People who get into craft beer because they like beer are good, and people who get into craft beer because they want to make a buck are fuckheads. Continue reading “Starting a craft brewery? There’s an app for that”
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