Bud Light expands successful Rita franchise and places brewers on suicide watch

ST. LOUIS, August 13, 2015

The Bud Light Lime Ritas franchise is growing.

Building off the success of the Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita, and Raz-Ber-Rita, Bud Light has announced a forthcoming Pineapple-Rita, the newest bold flavour in the lineup of Bud Light’s refreshing beer cocktails.

The brand anticipates continued success with the launch of Pineapple-Rita, which is an 8% ABV flavoured malt beverage blending all the exciting refreshment of Bud Light Lime with the taste of pineapple.

In anticipation of the production of large volumes of Pineapple-Rita, Bud Light has also announced that they have placed their brewmasters on round the clock suicide watch. Continue reading “Bud Light expands successful Rita franchise and places brewers on suicide watch”