This piece originally appeared in print and online for in the December 2018 edition of The Growler, Ontario’s Beer Guide.
As a paying customer in a bar, you might think that the beer on tap is chosen to suit your tastes. It feels like a safe assumption that not only the food but also the beer pouring from the gleaming row of taps is selected to appease you, in order to make you spend money, return, and maybe even invite friends along.
But it usually isn’t. Those beers are there for different reasons and that bar isn’t actually a really big fan of the 12 very similar lagers that Labatt offers.
The truth is, most bar and restaurant owners treat their draught taps, and often their fridges of bottles and cans too, as not much more than prime real estate, available to the highest bidder. Brewery sales reps come into bars with an arsenal of free shit in order to “influence” their way onto these tap lines. They’re flush with “swag” like t-shirts, patio umbrellas, bar mats and chalkboards. They have budgets to offer keg deals, buy five get one free, for example; and they often simply hand over cash or offer to pay for a bar to install draught lines so that the brewery can make sure their beer is always in that line. There is no loyalty in the hospitality business. A bar manager’s love for a brewery is really only as good as the last rep who walked in the door with free tickets to a Ti-Cats game and a fucking snapback hat. Continue reading “From Graft to Glass”
It is illegal for breweries to offer keg deals, cash, or other financial incentives to bars in exchange for selling their products.
Yes, I’ve written about this more than a few times over the last five years (including once again for my upcoming column in the fantastic quarterly publication The Growler. Catch the latest issue on newsstands soon!), but in case you need a refresher, here’s Regulation 720 from Ontario’s Liquor Licence Act:
A manufacturer of liquor or an agent or employee of a manufacturer shall not directly or indirectly offer or give a financial or material inducement to a person who holds a licence or permit under the Act or to an agent or employee of the person for the purpose of increasing the sale or distribution of a brand of liquor.
Well guess what? It is also illegal for bars to ask breweries for keg deals, cash, or other financial incentives in exchange for selling their products. And now you can snitch on them.
Because I have written about this rampant practice a few times and because there aren’t many other avenues to have these conversations, a few years ago I started to receive emails from frustrated breweries across the province. Mostly, brewers would forward me the blatant requests for free shit that they get from bar owners and front of house managers on a virtually daily basis. The tone has always been “Here’s another one!” but the subtext to me was always “What the hell can we do about this?” Continue reading “Brewers can now report bars asking for illegal freebies online”