Ben's Beer Blog

A place for all things beer.


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Brewers can now report bars asking for illegal freebies online

It is illegal for breweries to offer keg deals, cash, or other financial incentives to bars in exchange for selling their products.

Yes, I’ve written about this more than a few times over the last five years (including once again for my upcoming column in the fantastic quarterly publication The Growler. Catch the latest issue on newsstands soon!), but in case you need a refresher, here’s Regulation 720 from Ontario’s Liquor Licence Act:

A manufacturer of liquor or an agent or employee of a manufacturer shall not directly or indirectly offer or give a financial or material inducement to a person who holds a licence or permit under the Act or to an agent or employee of the person for the purpose of increasing the sale or distribution of a brand of liquor.

Well guess what? It is also illegal for bars to ask breweries for keg deals, cash, or other financial incentives in exchange for selling their products. And now you can snitch on them.

Because I have written about this rampant practice a few times and because there aren’t many other avenues to have these conversations, a few years ago I started to receive emails from frustrated breweries across the province. Mostly, brewers would forward me the blatant requests for free shit that they get from bar owners and front of house managers on a virtually daily basis. The tone has always been “Here’s another one!” but the subtext to me was always “What the hell can we do about this?”  Continue reading


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Exciting partnership opportunity

Ben’s Beer Blog is very excited to announce a unique partnership opportunity.

Today, for the first time ever, I am offering Ontario craft brewers a way to introduce their brands to a whole new audience of my direct acquaintances as well as connect with some of the province’s top-level influencers. 

Yes, I have put a small fridge in my garage and I am seeking breweries interested in helping me fill it. 

Referred to locally as Bobo’s, my garage has already become something of a hot spot in North London and has hosted many local influencers. I am seeking a partnership that can help a local brewer expose their brand to a growing number of London, Ontario beer drinkers that includes marketing and communications professionals, commercial real estate developers, academics, and my neighbour Andy. Continue reading