It is illegal for breweries to offer keg deals, cash, or other financial incentives to bars in exchange for selling their products.
Yes, I’ve written about this more than a few times over the last five years (including once again for my upcoming column in the fantastic quarterly publication The Growler. Catch the latest issue on newsstands soon!), but in case you need a refresher, here’s Regulation 720 from Ontario’s Liquor Licence Act:
A manufacturer of liquor or an agent or employee of a manufacturer shall not directly or indirectly offer or give a financial or material inducement to a person who holds a licence or permit under the Act or to an agent or employee of the person for the purpose of increasing the sale or distribution of a brand of liquor.
Well guess what? It is also illegal for bars to ask breweries for keg deals, cash, or other financial incentives in exchange for selling their products. And now you can snitch on them.
Because I have written about this rampant practice a few times and because there aren’t many other avenues to have these conversations, a few years ago I started to receive emails from frustrated breweries across the province. Mostly, brewers would forward me the blatant requests for free shit that they get from bar owners and front of house managers on a virtually daily basis. The tone has always been “Here’s another one!” but the subtext to me was always “What the hell can we do about this?” Continue reading “Brewers can now report bars asking for illegal freebies online”
Ben’s Beer Blog is very excited to announce a unique partnership opportunity.
Today, for the first time ever, I am offering Ontario craft brewers a way to introduce their brands to a whole new audience of my direct acquaintances as well as connect with some of the province’s top-level influencers.
Yes, I have put a small fridge in my garage and I am seeking breweries interested in helping me fill it.
Referred to locally as Bobo’s, my garage has already become something of a hot spot in North London and has hosted many local influencers. I am seeking a partnership that can help a local brewer expose their brand to a growing number of London, Ontario beer drinkers that includes marketing and communications professionals, commercial real estate developers, academics, and my neighbour Andy. Continue reading “Exciting partnership opportunity”
There is exciting news for Ontario’s pale ale fans: Chico California’s Sierra Nevada Brewing Pale Ale will soon be available on tap in Ontario bars and sometime a little after that, on store shelves in your LCBO.
This weekend, I spoke with Andrew von Teichman, the president of Von Terra Enterprises Ltd, the agency responsible for bringing Sierra Nevada to Ontario, and von Teichman confirmed rumblings you may or may not have heard at Cask Days when that event’s organizers brought Sierra Nevada to Toronto along with a handful of other California beers for the event.
Von Teichman confirmed that Sierra Nevada Pale Ale will be available on tap in Ontario in February and that an LCBO launch will likely follow in March. The beer will launch exclusively on draught at all six Bier Markt locations on February 9th and then will roll out to other accounts in March. No other accounts are confirmed yet, but von Teichman tells me that they’ve talked to a number of restaurants and bars and, not surprisingly, they’ve basically just said ‘let us know when and we’re all over it.’ Continue reading “Sierra Nevada is coming to Ontario”
Starting a restaurant is a risky and expensive endeavour. In Toronto especially where there is a plethora of great places to eat and a handful of new places opening (and closing) every week, it’s exceedingly difficult for new restaurants to set themselves apart from the crowd and even if a new restaurant manages some modicum of success, it’s likely that for the first little while their profit margins will be razor thin.
Accordingly, restaurateurs often look for places to cut costs and rely on innovative marketing techniques and partnerships to get themselves known. Many restaurants in Toronto start their businesses as pop- up shops or food trucks hoping to build a reputation for their food so that they might either save up the capital or seek backers for the larger financial investment required to start their own restaurants.
To anyone with any involvement in the craft beer industry, this story might sound fairly familiar. Continue reading “The problematic relationship between small brewers and new restaurants”