There is exciting news for Ontario’s pale ale fans: Chico California’s Sierra Nevada Brewing Pale Ale will soon be available on tap in Ontario bars and sometime a little after that, on store shelves in your LCBO.
This weekend, I spoke with Andrew von Teichman, the president of Von Terra Enterprises Ltd, the agency responsible for bringing Sierra Nevada to Ontario, and von Teichman confirmed rumblings you may or may not have heard at Cask Days when that event’s organizers brought Sierra Nevada to Toronto along with a handful of other California beers for the event.
Von Teichman confirmed that Sierra Nevada Pale Ale will be available on tap in Ontario in February and that an LCBO launch will likely follow in March. The beer will launch exclusively on draught at all six Bier Markt locations on February 9th and then will roll out to other accounts in March. No other accounts are confirmed yet, but von Teichman tells me that they’ve talked to a number of restaurants and bars and, not surprisingly, they’ve basically just said ‘let us know when and we’re all over it.’ Continue reading