Untappd irritates me.
Sure, there was a time in my life, as there is in most budding beer nerds’ lives, when I wholly embraced all that Untappd had to offer. A crowdsourced collection of tasting notes at my finger tips, a way to track beers that I tried, and even a built in humble-brag system that lets me not only tell people what cool beer I was drinking in a cool bar but also alert all my social media followers that I’ve just earned a badge for surpassing a benchmark like 25 IPAs consumed in one month. It was fun. It was engaging. It was well designed.
But now I think it might be one of the worst things to happen to beer drinking since Adolphus Busch decided he wanted to shag Lilly Anheuser.
Here’s how I came to this conclusion. First, on crowdsourcing tasting notes: I’ve realized I don’t actually care what most people think about a given beer. On the one hand, Untappd is great in that it democratically allows everyone to provide feedback about a beer, and yeah! power to the people. But on the other hand, who cares about people? Untappd makes every neckbeard with a smartphone think he or she is Michael fucking Jackson. Do I really give a shit that “Jeff T.” thinks Bellwoods Brewery’s Farmhouse Classic “has a weird tangyness” or that “Kyle M.” thinks Instigator IPA from Indie Alehouse is “Really good”? No. No I do not. Untappd is the Yelp of beer, but lazier. If I’m looking for a good restaurant, I don’t want to know that John from Schenectedy gave it one star because he was seated under a drafty vent, I want to know what an actual fucking restaurant critic has to say.
Beer is the same way, and I’m sorry for being snobby here, but most people don’t know a cream ale from a California common, so why the fuck would we want an app that lets all of the people drinking beer (all of them!) share their opinions directly with the world? Continue reading