Ben’s Beer Blog is very excited to announce a unique partnership opportunity.
Today, for the first time ever, I am offering Ontario craft brewers a way to introduce their brands to a whole new audience of my direct acquaintances as well as connect with some of the province’s top-level influencers.
Yes, I have put a small fridge in my garage and I am seeking breweries interested in helping me fill it.
Referred to locally as Bobo’s, my garage has already become something of a hot spot in North London and has hosted many local influencers. I am seeking a partnership that can help a local brewer expose their brand to a growing number of London, Ontario beer drinkers that includes marketing and communications professionals, commercial real estate developers, academics, and my neighbour Andy.
In addition to serving your beer, Ben’s Beer Blog would love to promote your Bobo’s-Available Brand(s) via a slew of well-followed social media channels by occasionally featuring your beer in Facebook posts, instagram pictures, and tweets wherein I would disclose that I was provided the beer for the express purpose of creating such posts.* #freeshit
While Bobo’s does not yet offer draught options, there are plans to put in two exclusive tap lines during renovations next summer. Accordingly, establishing a mutually-beneficial arrangement to keep my new garage fridge stocked with bottles and cans this summer would go a long way toward building a relationship that might evolve into including exclusive draughts rights in the coming summer.
Bobo’s is also open to hosting tastings, displaying branded signage, or accepting patio furniture for the small cement pad in front of my garage.
Essentially, we are 100% committed to helping your business, provided that help does not in any way include actually paying you a fair price for the product you work hard to make and sell.
If you are interested, please email me at email@example.com. Sorry, no fucking Ontario pale ales.**
This all sounds pretty fucking stupid, doesn’t it? Then why is it OK when restaurants and bars do it?
*I’m actually serious. I will do this.
**I’m really, really serious about this part.