For a few reasons, I’m not really a golfer. First and foremost, I’m not good at it. Secondly, I actually like spending time with my family and so the prospect of eating up multiple hours of a weekend being frustrated on a golf course is far less appealing to me than being with my wife and son on one of the two days a week I get to spend with them. Thirdly, there’s a nagging tree-hugging snowflake part of me that can’t help thinking there are better uses for picturesque wide open spaces than charging people in silly pants to chase a little ball around them.
Lastly, and perhaps most importantly, while I could probably occasionally overlook all of the above and go golfing simply to enjoy being outdoors with friends drinking good beer, it’s almost never the case that I get to do that. Because the beer at most golf courses, of course, sucks. It is almost always the usual gamut of industrial lagers and, frankly, it doesn’t much matter to many people who are out golfing because it’s hot out and it’s the weekend someone just drove a little car full of beer right up to me and my buddies so I’ll take two of whatever the heck you’ve got on ice.
I get it. Beer at golf courses sucks because it doesn’t really have to be good. The owners of golf courses, much like most bar and restaurant owners, are very likely to simply go with the brewing company that offers them the best deal and thus pour whatever lowest-common-denominator cold shit keeps the throngs of sweaty, sunburned linksmen happily whacking away at their balls.
But to my mind, it doesn’t have to be that way. It’s 2019 and it should be a given that people in this province like golf. We have a whopping 811 golf courses in this province. It is also an increasingly obvious fact that Ontarians have developed a taste for locally-made craft beer. Depending on who you ask, the market share for craft beer is at about 8% and it is growing every day. Surely between theses two demographics there is some overlap. So who wouldn’t be able to see an obvious opportunity for appealing to both of those markets and supporting local business by opting to provide some craft beer to golfers?
Well, certainly not the City of London, Ontario. Continue reading