Tag: Michael Hancock

The rise, fall, and sale of Side Launch Brewery

Posted on by Ben

*UPDATED 11:40am October 20: Details provided by Equals*

Side Launch Brewery has been sold to Equals Brewing Company.

Nothing has been announced yet, but I have heard from enough sources with enough insight into the company that I feel comfortable posting this. I will of course update this post when it inevitably creates a need for a press release. *UPDATE: Equals brewing has confirmed the purchase of Side Launch. Full statement from Justin McEllar, the President of Equals, has been added to the end of this post.*

Equals, for the uninitiated, is a contract and co-packing business right here in London Ontario. They likely already brew a handful of your favourite contract beers, including Triple Bogey, and they have become a go-to spot for local breweries that need occasional help with capacity. They also offer private label brewing and have a couple of their own brands, including Shake Lager, and the downright excellent Bangarang hard seltzer (Seriously, it’s really good).

Side Launch, as most will know, is a once-great brewery in Collingwood that has continued to make head-scratching decision after head-scratching decision as the board that runs the company tries to maximize profits and, in recent years, clearly position the place for a sale. Continue reading “The rise, fall, and sale of Side Launch Brewery” →

Side Launch Brewing is discontinuing Mountain Lager, breaking my heart a little

Posted on by Ben

I don’t usually take to the ol’ blog just to talk about a brewery discontinuing one of their beers, but sometimes a thing will just stick in my craw and I gotta get into it. Plus I’ve had a couple beers tonight. So come with me on a grumpy journey, won’t you friends?

I can now confirm some shitty news that I first heard rumblings about through social media: Collingwood’s Side Launch Brewing Company is discontinuing Mountain Lager, their near-perfect 4.9%, 27 IBU Helles lager.

This will no doubt come as disappointing news to many an Ontario beer fan because, quite simply, Mountain Lager is one this province’s best made lagers. It fairly quickly become a fan favourite after launching and is arguably the beer that ushered in this province’s current “crispy boi” (sorry) obsession. It is a staple in my home and if you too enjoy having a subtly-hopped, impeccably crisp beer in your fridge for in between hop bombs and puckering sours, it is likely a staple in your home, too.

I first heard that this great beer might be going away after posting an image of Side Launch’s new Northbound Light Lager to my Instagram feed, when someone suggested this was a beer that would replace (replace!) Mountain Lager. Shortly thereafter, some LCBO employees forwarded me emails they had received from Side Launch’s inside sales team confirming that yes, Northbound Light Lager will be replacing Mountain Lager and taking over its SKU in the LCBO. Continue reading “Side Launch Brewing is discontinuing Mountain Lager, breaking my heart a little” →