Ben's Beer Blog

A place for all things beer.


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Side Launch Brewing is discontinuing Mountain Lager, breaking my heart a little

I don’t usually take to the ol’ blog just to talk about a brewery discontinuing one of their beers, but sometimes a thing will just stick in my craw and I gotta get into it. Plus I’ve had a couple beers tonight. So come with me on a grumpy journey, won’t you friends?

I can now confirm some shitty news that I first heard rumblings about through social media: Collingwood’s Side Launch Brewing Company is discontinuing Mountain Lager, their near-perfect 4.9%, 27 IBU Helles lager.

This will no doubt come as disappointing news to many an Ontario beer fan because, quite simply, Mountain Lager is one this province’s best made lagers. It fairly quickly become a fan favourite after launching and is arguably the beer that ushered in this province’s current “crispy boi” (sorry) obsession. It is a staple in my home and if you too enjoy having a subtly-hopped, impeccably crisp beer in your fridge for in between hop bombs and puckering sours, it is likely a staple in your home, too.

I first heard that this great beer might be going away after posting an image of Side Launch’s new Northbound Light Lager to my Instagram feed, when someone suggested this was a beer that would replace (replace!) Mountain Lager. Shortly thereafter, some LCBO employees forwarded me emails they had received from Side Launch’s inside sales team confirming that yes, Northbound Light Lager will be replacing Mountain Lager and taking over its SKU in the LCBO. Continue reading