The rise, fall, and sale of Side Launch Brewery

*UPDATED 11:40am October 20: Details provided by Equals*

Side Launch Brewery has been sold to Equals Brewing Company.

Nothing has been announced yet, but I have heard from enough sources with enough insight into the company that I feel comfortable posting this. I will of course update this post when it inevitably creates a need for a press release. *UPDATE: Equals brewing has confirmed the purchase of Side Launch. Full statement from Justin McEllar, the President of Equals, has been added to the end of this post.*

Equals, for the uninitiated, is a contract and co-packing business right here in London Ontario. They likely already brew a handful of your favourite contract beers, including Triple Bogey, and they have become a go-to spot for local breweries that need occasional help with capacity. They also offer private label brewing and have a couple of their own brands, including Shake Lager, and the downright excellent Bangarang hard seltzer (Seriously, it’s really good).

Side Launch, as most will know, is a once-great brewery in Collingwood that has continued to make head-scratching decision after head-scratching decision as the board that runs the company tries to maximize profits and, in recent years, clearly position the place for a sale. Continue reading “The rise, fall, and sale of Side Launch Brewery”

Why does the beer at London’s city owned golf courses have to suck?


For a few reasons, I’m not really a golfer. First and foremost, I’m not good at it. Secondly, I actually like spending time with my family and so the prospect of eating up multiple hours of a weekend being frustrated on a golf course is far less appealing to me than being with my wife and son on one of the two days a week I get to spend with them. Thirdly, there’s a nagging tree-hugging snowflake part of me that can’t help thinking there are better uses for picturesque wide open spaces than charging people in silly pants to chase a little ball around them.

Lastly, and perhaps most importantly, while I could probably occasionally overlook all of the above and go golfing simply to enjoy being outdoors with friends drinking good beer, it’s almost never the case that I get to do that. Because the beer at most golf courses, of course, sucks. It is almost always the usual gamut of industrial lagers and, frankly, it doesn’t much matter to many people who are out golfing because it’s hot out and it’s the weekend someone just drove a little car full of beer right up to me and my buddies so I’ll take two of whatever the heck you’ve got on ice.

I get it. Beer at golf courses sucks because it doesn’t really have to be good. The owners of golf courses, much like most bar and restaurant owners, are very likely to simply go with the brewing company that offers them the best deal and thus pour whatever lowest-common-denominator cold shit keeps the throngs of sweaty, sunburned linksmen happily whacking away at their balls.

But to my mind, it doesn’t have to be that way. It’s 2019 and it should be a given that people in this province like golf. We have a whopping 811 golf courses in this province. It is also an increasingly obvious fact that Ontarians have developed a taste for locally-made craft beer. Depending on who you ask, the market share for craft beer is at about 8% and it is growing every day. Surely between theses two demographics there is some overlap. So who wouldn’t be able to see an obvious opportunity for appealing to both of those markets and supporting local business by opting to provide some craft beer to golfers?

Well, certainly not the City of London, Ontario. Continue reading “Why does the beer at London’s city owned golf courses have to suck?”

Mind the Gap Mondays at The Morrissey House

The Morrissey House, on Dundas Street in downtown London, is a decidedly decent place to drink. It’s a cozy, multi-room spot in a one of the classic two-storey yellow brick victorian homes for which this area is known. It has that familiar, mismatched-furniture, just-slightly-dingy vibe of a no-nonsense pub. There’s rib-sticking fare on the menu, they host things like trivia nights—it feels like a lot of other pubs you’ve visited. Except in London, it’s not really like those other pubs. That’s because, in 2014, owner Mark Serré stopped buying any draught from The Beer Store and now deals directly with local brewers. So unlike that place you’re nostalgic for from your time at University, The Mo, as its known to some who frequent it, forgoes the ubiquitous shitty lineup of Stella, Coors, and Rickards and instead boasts 18 draught options from Ontario’s craft breweries.

There is also increasing evidence that, in addition to being a quite decent place to drink, it’s run by decent people. Case in point, the Mo’s new “Mind the Gap” Mondays promotion.

On January 6th, in a blog post on The Moirrssey’s website, Serré announced that Mondays would henceforth be dedicated to bringing awareness to the gender pay equity gap in Canada. His concept is pretty simply: Because women are paid, on average, 13% less than men in this country, any woman visiting The Morrissey House on Mondays will enjoy a 13% discount on her lunch or dinner. Continue reading “Mind the Gap Mondays at The Morrissey House”

Silver Stacks Brewery and new adventure park announced for East London development

London’s east end is having something of a moment.

No longer associated derogatorily with being East of Adelaide (or EOA if you’re in the know) the east end is now home to what is arguably becoming London’s most vibrant neighbourhood, the Old East Village (aka OEV if you’re into the whole acronym thing).

An area that’s—let’s be honest—still a bit sketchy in some places, OEV is a pocket of affordable real estate that has, as of late, become something of a hot bed for interesting and independent  entrepreneurs (if you’re a Toronto reader, think The Junction, just with out all the stuff yet).

Aided by awesome spots for a coffee like 10Eighteen Coffee Bar (because everything starts with coffee), a seriously decent cheese store in All ‘Bout Cheese, and the mandatory weekly Farmer’s Market at the Western Fair Grounds, OEV is threatening to become an honest-to-goodness hipster hotspot. There’s even Urban Oven, a place to get gluten free bread to make your own bread at home, and the obligatory over-priced clothing store tucked in among a few vintage shops.

Perhaps not surprisingly, the area also has beer. Continue reading “Silver Stacks Brewery and new adventure park announced for East London development”

Anderson Craft Ales delivering good things in small packages

I love beer in 355mL cans.

Unfortunately, here in Ontario, the government-run LCBO (one of only a few places brewers can actually sell beer) prefers to stock 473mL beer cans. Additionally, given that 473mL cans cost about as much as 355mL cans, economies of scale mean that it’s more cost effective to sell beer in tall boys (i.e. you can buy less of them to package more of your beer). What this means is that the smaller 355mL format is fairly unpopular among craft brewers in the province.

This scarcity, paired with some nostalgia for the days before I drank good beer, is probably what drives my love for the little guys but, whatever the reason, I’ve been waiting patiently for a local craft brewer to put a good beer in the coveted wee cans.

That day has arrived.

And, as luck would have it, the brewery that opted to do so has just opened roughly five minutes from my house.

London, Ontario’s Anderson Craft Ales officially opened their doors on August 6th 2016. Continue reading “Anderson Craft Ales delivering good things in small packages”

Toboggan Brewing Co: Mr. Smith’s Interesting Experiment

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If you spent any of your twenties (or earlier) in the city of London, Ontario, it’s pretty likely that you had at least an evening or two at Jim Bob Ray’s, a bar that has long been a staple of The Forest City’s student nightlife scene.

Indeed, if you went to the University of Western Ontario (I will not indulge my alma mater’s rebrand as *shudder* “Western”), your feelings about Jim Bob’s arguably shaped your approach to London’s nightlife. It was either “We’re going to fucking Jim Bob’s?” *groan* or “We’re going to fucking Jim Bob’s!” *fist pump, shotgun a beer*

Now, however, regardless of how you may feel about the (in)famous spot at 585 Richmond Street, the days of Jim Bob’s reputation as the quintessential London university drinking experience are numbered: Very soon the place will cease being “Jim Bob Ray’s” and will become Toboggan Brewing Co.

Opened in October of 1993 by Mike Smith, a longtime veteran of London’s bar and restaurant scene,  Jim Bob’s has actually already begun its slow makeover to a craft brew pub. Full disclosure: Mr. Smith is a longtime friend of my family’s. Mike spent Christmas eves at my house when I was a kid, my dad actually “worked” at an establishment he owns as something of a post-retirement lark, and a picture of me at age 12 is even hanging among the many that adorn the walls of one of his bars, the London institution, Joe Kool’s.

Personal connection aside, I find Smith’s plan to turn Jim Bob’s into a brewery fascinating for a number of reasons; not the least of which is that I think the success or failure of the move will serve as a perfect litmus test for the current state of Ontario’s craft beer scene. Continue reading “Toboggan Brewing Co: Mr. Smith’s Interesting Experiment”

Forked River Brewing Company: So how’s the beer?

Forked River Bottle

Last weekend I made the pilgrimage back to my hometown of London Ontario for the obligatory feasting we all indulge in for the simple reason that the weekend marks the return of everyone’s favourite Jewish zombie carpenter.

And while I was excited to get together with old friends and family and to eat ham in honour of JC’s big comeback, I was also excited to try some new beer, namely that brewed by London’s first craft brewery to appear in as long as I have been alive, Forked River Brewing. Continue reading “Forked River Brewing Company: So how’s the beer?”

London is Getting a Microbrewery

Forked River

I resisted the urge to add an exclamation point to the title of this post; however, I can’t help but hum the tune to “Hallelujah” when I type the words.

You see, I’m from London and lived there for roughly 85% of my life and while London has always had a lot to offer, craft beer has not been one of those things.

Now, with the arrival of Forked River Brewing Company, that will change.

The recently announced craft brewery is the brainchild of David Reed, Andrew Peters, and Steve Nazarian–all London residents and University of Western Ontario graduates (Go Mustangs!). Reed is an engineer who worked a few years running an engineering department at a beverage R&D firm and has been brewing for ten years; Nazarian worked in the biotechnology sector, working in pharmaceutical manufacturing, drug safety testing, and quality control before getting the homebrewing bug in 2004; and Peters is also a microbiologist who got involved with homebrewing clubs in Ottawa and Toronto. Continue reading “London is Getting a Microbrewery”