Curley Brewing Company – Ben's Beer Blog

*UPDATED 11:40am October 20: Details provided by Equals*

Side Launch Brewery has been sold to Equals Brewing Company.

Nothing has been announced yet, but I have heard from enough sources with enough insight into the company that I feel comfortable posting this. I will of course update this post when it inevitably creates a need for a press release. *UPDATE: Equals brewing has confirmed the purchase of Side Launch. Full statement from Justin McEllar, the President of Equals, has been added to the end of this post.*

Equals, for the uninitiated, is a contract and co-packing business right here in London Ontario. They likely already brew a handful of your favourite contract beers, including Triple Bogey, and they have become a go-to spot for local breweries that need occasional help with capacity. They also offer private label brewing and have a couple of their own brands, including Shake Lager, and the downright excellent Bangarang hard seltzer (Seriously, it’s really good).

Side Launch, as most will know, is a once-great brewery in Collingwood that has continued to make head-scratching decision after head-scratching decision as the board that runs the company tries to maximize profits and, in recent years, clearly position the place for a sale. Continue reading “The rise, fall, and sale of Side Launch Brewery” →

For a few reasons, I’m not really a golfer. First and foremost, I’m not good at it. Secondly, I actually like spending time with my family and so the prospect of eating up multiple hours of a weekend being frustrated on a golf course is far less appealing to me than being with my wife and son on one of the two days a week I get to spend with them. Thirdly, there’s a nagging tree-hugging snowflake part of me that can’t help thinking there are better uses for picturesque wide open spaces than charging people in silly pants to chase a little ball around them.

Lastly, and perhaps most importantly, while I could probably occasionally overlook all of the above and go golfing simply to enjoy being outdoors with friends drinking good beer, it’s almost never the case that I get to do that. Because the beer at most golf courses, of course, sucks. It is almost always the usual gamut of industrial lagers and, frankly, it doesn’t much matter to many people who are out golfing because it’s hot out and it’s the weekend someone just drove a little car full of beer right up to me and my buddies so I’ll take two of whatever the heck you’ve got on ice.

I get it. Beer at golf courses sucks because it doesn’t really have to be good. The owners of golf courses, much like most bar and restaurant owners, are very likely to simply go with the brewing company that offers them the best deal and thus pour whatever lowest-common-denominator cold shit keeps the throngs of sweaty, sunburned linksmen happily whacking away at their balls.

But to my mind, it doesn’t have to be that way. It’s 2019 and it should be a given that people in this province like golf. We have a whopping 811 golf courses in this province. It is also an increasingly obvious fact that Ontarians have developed a taste for locally-made craft beer. Depending on who you ask, the market share for craft beer is at about 8% and it is growing every day. Surely between theses two demographics there is some overlap. So who wouldn’t be able to see an obvious opportunity for appealing to both of those markets and supporting local business by opting to provide some craft beer to golfers?

Well, certainly not the City of London, Ontario. Continue reading “Why does the beer at London’s city owned golf courses have to suck?” →