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Side Launch Brewing Company announces termination of CEO Garnet Prat Siddall

The board of directors of Collingwood’s Side Launch Brewing Company has announced the termination of the brewery’s President and CEO, Garnet Pratt Siddall.

In an announcement to staff and stakeholders of the company, Andy Wilder, Chairman of the Board of Directors, said the board “has decided that Side Launch would be best served with a new leader and the search for a new CEO will commence immediately.”

The statement includes assurances to staff the company will “continue to prosper and grow” and lauds the brewery’s “strong balance sheet.” As the reason for termination, Wilder indicated that “[i]t is normal that as an organization grows, the skills and processes needed to manage the organization change.”

A source tells me, however, that the board parted company with Pratt Siddall over “fundamental disagreements over how to run the business.”

That Side Launch has chosen to part ways with Pratt Siddall, who served as President and CEO since the company’s founding three years ago and inarguably helped the brewery rise to its current prominence, is a puzzling decision to say the least. Pratt Siddall brought experience in corporate finance and mergers and acquisitions to Side Launch, the company was named the 2016 Brewery of the Year at the Canadian Brewing Awards, and Pratt Siddall was recently elected by her peers to serve as chair of the board of directors for the Ontario Craft Brewers association. The first woman ever elected to that position.

I reached out to Pratt Siddall for comment but she indicated she was not prepared to discuss the situation.

Per the recent announcement, Side Launch Brewery’s interim CEO will be Al Stuart. Stuart is a Managing Partner of The Pilot in Toronto, former Vice President of Operations at Stuart Energy Systems Corporation, and is currently a director of the Bloor Yorkville BIA and sits on JAZZFM‘s board of directors.