Ben's Beer Blog

A place for all things beer.


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This is not a stouts and chocolate Valentine’s Day post

It’s almost Valentine’s Day and whether you’re revelling in your choice to be single, lamenting your fate at being alone, or ironing your dancing pants and putting the finishing touches on your plans with that special someone, we beer lovers all have one thing in common this time of year: We’re being bombarded with clumsy and desperate attempts by marketers and beer writers alike to bring together the idea of beer and valentines in a transparent attempt to create some topical traffic and/or brand engagement. Because romance.

Some of these savvy communicators and influencers will recommend beers with red fruit in them since these beers have a red-tinged appearence appropriate to the heart-themed occasion (fun!) and some might do a round-up of local beers that have love in their name, hearts on their label, or involve a cheeky reference to sex (sexy!).

Of course, as is the case every year, far more of these fellow creative types are likely to produce a litany of phoned-in listicles explaining to us, once again, why this is a great time of year to pair some dark beer with some chocolate.

Ugh. Continue reading


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There is no beer for Valentine’s Day

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There is no “appropriate” beer for today.

In fact, you don’t have to shoehorn beer into every occasion and you don’t need to make beer relevant to whatever holiday/event/celebration might be occurring on any given day.

Perhaps today, on Valentine’s Day, that’s all the more clear.

Sorry, but beer and Valentine’s day don’t really go together; as much as a large swath of marketing people, beer writers, editors, brewers, etc. might want you to believe it.

Beer isn’t really romantic.

Beer is comforting, yes. Beer is delicious, obviously. Sharing a beer with a loved one can be a great experience. But beer sexy? No. Sorry, it’s just not.  Continue reading