Ben's Beer Blog

A place for all things beer.


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Cool Brewery wants to sell you dollar beer. And possibly weed.

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On Monday, Cool Brewery announced that they would become the second Ontario brewery to take up Premier Doug Ford’s “buck-a-beer challenge” and would attempt to make a one dollar beer.

If you’ve been paying attention to this story at all — and indeed it’s been fairly impossible not to — you’ll know that the response to buck-a-beer and the first brewery to take up the challenge, Barley Days Brewery in Prince Edward County, has been polarizing, to say the least.

As I first wrote a few hours after the announcement and as I repeated on CTV news and on a few local radio stations that day and the next, I think the whole thing is, at best, all rather silly. It was a fairly amusing political stunt with no real policy behind it, the Premier simply said, you can now make cheap beer and brewers could choose to if they wanted. Not a bad move for a politician, really. But as many brewers have pointed out as they too enjoyed an opportunity to do the rounds of media, it’s largely impossible to make a quality beverage, sell it for $1 and still turn any kind of profit. Doug Appledoorn of People’s Pint Collective had a succinct argument on CTV News, Mark Murphy of Left Field Brewery posted a dollars and cents argument on Facebook, Jason Fisher of Toronto’s Indie Alehouse, as is his wont, put things rather bluntly when he explained on Metro Morning that he couldn’t even make a profit selling one of his empty bottles for a dollar and many other breweries have taken up the call of myriad local media outlets looking for a soundbite. Fuelled by media who, perhaps rightly, have relished the chance to poke fun at the Premier, plus the fact that this is a story about the click-worthy subject of beer, and the fact that many a craft brewer is willing to talk about their passion for brewing beer with quality ingredients, buck-a-beer has really enjoyed a rather astonishingly-long media cycle.

Probably too long, really, given how meaningless it all is in the grand scheme of things.

And while I’ve tried to stop paying attention to the twitter-ramblings and politicizing of the buck-a-beer fallout, I can’t. It’s like a car wreck and I just can’t look away (of course when people are all up in your mentions because of a blog post you wrote, it’s even harder to look away). That said, I thought things might finally be dying down. In an aftermath that seemed to be 259-1 in terms of brewers opposed and brewers for the idea of buck a beer, it seemed that one side had probably finally won the argument, logic had prevailed, and maybe this would go away.

Until Cool’s announcement today. Continue reading


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30 years of Great Lakes Brewery

At this point, Great Lakes Brewery has largely cemented their status as a great Canadian brewery and has earned their place in most Canadian beer fans’ hearts.

I’d wager that, right now, almost everyone reading these words has at least one GLB beer in their fridge. And why not? They make great fucking beer.

But it wasn’t always like that. In fact, the killer version of Great Lakes that most of us know and love is a fairly recent innovation considering that the company has actually been around for 30 years. Purchased by Peter Bulut Sr. in 1991, Great Lakes was, at the time, a small brewery in Brampton with an 18 hectolitre system that made their beer using syrupy malt extract brewed on an electric kettle. And so, roughly the same time they bought the business, they bought a mill and a masher to make beer from proper malt, and immediately outgrew the brewery’s fermenters. Taking possession of the company in April, Bulut had to move his operation to a 30,000 square foot building in Etobicoke by August, and today that’s the building the brewery still inhabits.

Bulut quickly found success in the 1990s Toronto restaurant scene which was, at that time, largely dominated by Greek families. Having come from a Greek and Serbian background and having been raised in an Italian school, Bulut was a man of languages and would often adapt the dialect of whomever he was speaking with and tell restaurateurs he was actually from the same village as them. It proved to be an effective ruse and, as a result, he ended up selling a lot of beer.

Like, a lot. Next time you drink a Karma Citra, be thankful for the hardworking Greek people of Toronto and their patrons who drank a shit ton of Great Lakes Lager in the 1990s to make that IPA possible for you. Continue reading