Ben's Beer Blog

A place for all things beer.


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Cool Brewery wants to sell you dollar beer. And possibly weed.

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On Monday, Cool Brewery announced that they would become the second Ontario brewery to take up Premier Doug Ford’s “buck-a-beer challenge” and would attempt to make a one dollar beer.

If you’ve been paying attention to this story at all — and indeed it’s been fairly impossible not to — you’ll know that the response to buck-a-beer and the first brewery to take up the challenge, Barley Days Brewery in Prince Edward County, has been polarizing, to say the least.

As I first wrote a few hours after the announcement and as I repeated on CTV news and on a few local radio stations that day and the next, I think the whole thing is, at best, all rather silly. It was a fairly amusing political stunt with no real policy behind it, the Premier simply said, you can now make cheap beer and brewers could choose to if they wanted. Not a bad move for a politician, really. But as many brewers have pointed out as they too enjoyed an opportunity to do the rounds of media, it’s largely impossible to make a quality beverage, sell it for $1 and still turn any kind of profit. Doug Appledoorn of People’s Pint Collective had a succinct argument on CTV News, Mark Murphy of Left Field Brewery posted a dollars and cents argument on Facebook, Jason Fisher of Toronto’s Indie Alehouse, as is his wont, put things rather bluntly when he explained on Metro Morning that he couldn’t even make a profit selling one of his empty bottles for a dollar and many other breweries have taken up the call of myriad local media outlets looking for a soundbite. Fuelled by media who, perhaps rightly, have relished the chance to poke fun at the Premier, plus the fact that this is a story about the click-worthy subject of beer, and the fact that many a craft brewer is willing to talk about their passion for brewing beer with quality ingredients, buck-a-beer has really enjoyed a rather astonishingly-long media cycle.

Probably too long, really, given how meaningless it all is in the grand scheme of things.

And while I’ve tried to stop paying attention to the twitter-ramblings and politicizing of the buck-a-beer fallout, I can’t. It’s like a car wreck and I just can’t look away (of course when people are all up in your mentions because of a blog post you wrote, it’s even harder to look away). That said, I thought things might finally be dying down. In an aftermath that seemed to be 259-1 in terms of brewers opposed and brewers for the idea of buck a beer, it seemed that one side had probably finally won the argument, logic had prevailed, and maybe this would go away.

Until Cool’s announcement today. Continue reading


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Ontario brewers should think twice before they buck themselves

I’ve been hesitant to weigh in on the buck-a-beer fiasco for a few reasons, not the least of which is that fellow beer writer Jordan St. John already did it, literally the day Doug Ford’s campaign announced dollar beer was a possibility back in May. 

But now that it appears the PC government is going to make good on the promise and now that it appears an Ontario craft brewery is actually opting to pursue dollar beer, I’ve literally been asked to weigh in and will be appearing on CTV News Toronto at 6pm today so I’ve had some time to consider the possibility and thought I’d put my thoughts down here too since that is what a god damned blog is for, right? 

So here’s the problem with dollar beer: Economies of scale mean breweries simply can’t make a very good beer that will cost $1 and still make that brewery a profit. If you attempted to, you’d probably end up using extracts instead of real, quality ingredients, you’ll use adjuncts to get more bang for your buck and, essentially, a dollar beer is going to taste like it’s worth a dollar.  Continue reading