I’ve been hesitant to weigh in on the buck-a-beer fiasco for a few reasons, not the least of which is that fellow beer writer Jordan St. John already did it, literally the day Doug Ford’s campaign announced dollar beer was a possibility back in May.
But now that it appears the PC government is going to make good on the promise and now that it appears an Ontario craft brewery is actually opting to pursue dollar beer, I’ve literally been asked to weigh in and will be appearing on CTV News Toronto at 6pm today so I’ve had some time to consider the possibility and thought I’d put my thoughts down here too since that is what a god damned blog is for, right?
So here’s the problem with dollar beer: Economies of scale mean breweries simply can’t make a very good beer that will cost $1 and still make that brewery a profit. If you attempted to, you’d probably end up using extracts instead of real, quality ingredients, you’ll use adjuncts to get more bang for your buck and, essentially, a dollar beer is going to taste like it’s worth a dollar. Continue reading “Ontario brewers should think twice before they buck themselves”
Because it’s that time of year, here are the things that I think are going to shape the conversation as it relates to beer, especially in Ontario, in 2018.
When it comes to the craft beer industry, it seems kind of crazy to me how little attention is being paid to the legalization of marijuana in Canada. To my mind it is impossible to suggest that the destiny of any meaningful changes to our beverage alcohol sector won’t now be intrinsically tied to all things pot.
Government resources are right now being dedicated to drafting new legislation, debating policies, and creating laws that will govern how each province will handle the prospect of legal weed. And if you’re a pot fan or a policy wonk, these are exciting times, but if you had any hope that you might see meaningful changes to your respective province’s liquor laws anytime soon, I’ve got some bad news for you: Much of the resources and political capital that would be needed for progress in the world of beer are going to be focused squarely on sticky-icky for a while. Continue reading “What to expect from Ontario beer in 2018”
At this point, Great Lakes Brewery has largely cemented their status as a great Canadian brewery and has earned their place in most Canadian beer fans’ hearts.
I’d wager that, right now, almost everyone reading these words has at least one GLB beer in their fridge. And why not? They make great fucking beer.
But it wasn’t always like that. In fact, the killer version of Great Lakes that most of us know and love is a fairly recent innovation considering that the company has actually been around for 30 years. Purchased by Peter Bulut Sr. in 1991, Great Lakes was, at the time, a small brewery in Brampton with an 18 hectolitre system that made their beer using syrupy malt extract brewed on an electric kettle. And so, roughly the same time they bought the business, they bought a mill and a masher to make beer from proper malt, and immediately outgrew the brewery’s fermenters. Taking possession of the company in April, Bulut had to move his operation to a 30,000 square foot building in Etobicoke by August, and today that’s the building the brewery still inhabits.
Bulut quickly found success in the 1990s Toronto restaurant scene which was, at that time, largely dominated by Greek families. Having come from a Greek and Serbian background and having been raised in an Italian school, Bulut was a man of languages and would often adapt the dialect of whomever he was speaking with and tell restaurateurs he was actually from the same village as them. It proved to be an effective ruse and, as a result, he ended up selling a lot of beer.
Like, a lot. Next time you drink a Karma Citra, be thankful for the hardworking Greek people of Toronto and their patrons who drank a shit ton of Great Lakes Lager in the 1990s to make that IPA possible for you. Continue reading “30 years of Great Lakes Brewery”
A few months ago I wrote a blog post discussing sexist marketing in beer and I called out–and chatted with–some Ontario breweries about marketing efforts I felt objectified women.
In the interim, there have been some changes worth noting. Whitewater Brewing, the Ottawa Valley area brewer who makes “Farmer’s Daughter Blonde,” has quietly updated the branding for that can and appears to have renamed their seasonal “Farmer’s Daughter’s Melons” to the decidedly less cringe-inducing “Watermelon Blonde.”
Niagara Brewing Company, the makers of “Amber Eh!,” an American-style Amber that features a semi-naked female lumberjack on the can, took the less strategic but still effective approach of responding to my repeated inquiries by simply blocking me on social media. I guess that works.
The other breweries mentioned have, to date, continued business as usual; including continuing to use the cans that I discussed.
As first reported here in August, Garnet Pratt Siddall, the then-newly-appointed chair of the Ontario Craft Brewers who spoke candidly with me for my article about sexist beer in the industry, has been terminated as the CEO of Collingwood’s Side Launch Brewing Co.
I’ve also confirmed with the OCB that she has likewise subsequently resigned as the chair and director of that organization. It remains to be seen who her replacement will be and, as such, it’s unclear whether the de facto figurehead of Ontario’s only organization advocating for small brewers will share Siddall’s interest in making changes related to offensive marketing.
Interestingly though, one of the most promising changes to come about since my article, and apparently as a result of it, comes not from Ontario, but rather from Nova Scotia. Continue reading “Sexist beer marketing: Meanwhile in Nova Scotia”