Belgian Moon: Anatomy of a “crafty” beer

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Here we go again.

Canada is about to be the benefactor of a “new” beer thanks to the increasingly greasy quest for big brewers to create/market/re-imagine/co-opt brands that deliver some sniff of “craft” credentials.

That is, Molson-Coors has announced that Blue Moon, a hugely popular beer sold by Miller Coors in the United States is coming to Canada.

Er, coming back to Canada for the first time?

Staying in Canada?

Shit, I don’t even know where to start with this one.

So let’s start from the beginning: Blue Moon is a Belgian-style, cloudy, unfiltered wheat beer that advertises notes of coriander and citrus and is served with an orange wheel garnish. It was developed by Coors. Its labelling says it is a product of Blue Moon Brewing Co. In the United States, it is usually mentioned in at least the top three names of beers that seem developed by big brewers to intentionally mislead people into thinking it is a craft beer. Case in point, this statement from the American Brewers Association, issued in December of 2012: Continue reading “Belgian Moon: Anatomy of a “crafty” beer”

The Toronto Distillery Co. is taking legal action against the LCBO

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The Toronto Distillery Co., a local maker of organic spirits, is in a fight with the LCBO about unpaid fees that could threaten the company’s existence.

The company is taking legal action against the LCBO because they say the LCBO is unfairly requiring them to pay taxes on booze they sell directly from their distillery; a tax that they say is “inconsistent with Canada’s constitution.”

Their argument stems from the Constitution Act of 1867 which states that all taxes in this country need to be legislated. That is, they need to be presented in the house (federal or provincial) and then voted on. As such, the Toronto Distillery Co. claims that current fees for onsite stores that are imposed on distilleries and created by the Ministry of Finance (and not voted on), are not consistent with this law.

The current fees related to booze sold onsite, The Toronto Distillery Co. alleges, are based on the same mark-up the LCBO uses on the booze they sell in their actual stores. That is to say, if a distillery opts to sell liquor from their own premises, they are forced to mark up their prices 140% and pay the LCBO a hefty fee. Continue reading “The Toronto Distillery Co. is taking legal action against the LCBO”

Toronto artist Dave Murray and Grolsch’s 400th anniversary

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If you’ve been reading my beer-writing for a while, or following me on social media, you’ll know that I’m kind of nerdy about cool beer label art. Yes, it’s really just an extension of a brewery’s marketing and has little bearing on what’s in the container, but when it’s done right or when an effort is made to collaborate with local artists or produce a label that is unique, I really dig it.

A couple years back I wrote an “article” for blogTO featuring the art on Toronto’s breweries’ labels. That “article” may or may not have been an excuse to bring a whole bunch of beer up to my inlaws’ cottage, but it did allow me to learn a little more about the process some of our local brewers use to develop label art. Some, like Mill Street, were predictably not so exciting (a design team develops the labels. Effective, but not exactly riveting stuff). Others, like Bellwoods, Great Lakes, and Indie Alehouse, employ local artists to develop art that is an extension of their companies’ general philosophies. 
 

Let’s talk about growlers

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With the recent news that changes to Ontario’s liquor laws could mean the LCBO will start to carry and fill growlers, it’s probably a good time to ask some questions about this development.

Namely, does anyone really give a shit?

The benefits and pitfalls of recent proposed changes to Ontario’s liquor laws, specifically as they relate to beer, have been debated fairly extensively as of late, and probably will be until the changes actually come into effect some time in the 3rd millennium, but not much has been made of the odd little item about growlers, and so it’s worth considering whether or not the potential “mainstreaming” of those fun little jugs is a good thing.

But before we get there, let’s cover some basics for the uninitiated. Continue reading “Let’s talk about growlers”

Contest: Win an Amsterdam Cruiser bike

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There are two things I like about summer: drinking sessionable, hoppy beers and riding my bike.

That’s why when Amsterdam Brewery recently announced that they were giving away the above-pictured totally bitchin’ cruiser bike branded with the logo of their equally bitchin’ 4.9% golden pale ale, Cruiser Ale Day Pale Ale, I was perhaps less-than-subtle in showering praise on said bike on Amsterdam’s social media.

The “like-love” didn’t necessarily net me the result I wanted (I was really hoping they’d just be so into my enthusiasm that they’d send me a bike) but it did snag me a great opportunity for you, my loyal readers.

Yes, the ‘Dam Good Beer People are letting me give away a bike to a reader of Ben’s Beer’s Blog.

To enter, simply tweet a message telling me where you’d take your first ride on your new Cruiser cruiser if you won. Remember to include the hashtag #winacruiser as well as the hashtag #bbb so I know you heard about the contest here.

I know, two hashtags, what is this, soviet Russia?

For those of you who don’t have twitter, first of all, welcome to 2015, and second of all, you can enter via comment, below, as well.

As with all contests I’ve run previously, I’ll put all entrants into a hat and pull one winner at random; but I’ll also enter any entrants that make me laugh into the hat twice to double your chances of winning–so be funny!

As a condition of the rules of this contest, the winner may be required to double me on their new bike while I drink a six pack of Cruise All Day Pale Ale.

Contest closes July 20, 2015.

The Ontario Pale Ale and why I hate it

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In case you’re new to my blog, you should know: I love Ontario beer. I also love pale ales. And yet, I hate the Ontario pale ale.

To be clear, “Ontario pale ale” isn’t actually a style in the strict BJCP sense of the word, but rather a term I use to classify a rather distinct subset of beer made in this province that goes by all manner of name from IPA to American Pale Ale, to Pale Ale and more. And, truth be told, it isn’t even a particulary bad kind of beer.

But still, I hate it. Continue reading “The Ontario Pale Ale and why I hate it”

On selling out

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You’ll never understand it
Try to buy and brand it
I win, you lose, cause it’s my job
To keep craft beer elite.
This beverage ain’t your fuckin’ industry.

~Fat Mike, if he were a beer blogger, probably. 

As it is with music, there is an important distinction in beer between what we might define as that which is indie and that which we might deem corporate.

Craft beer, you might say, is  something generally akin to your favourite band that’s still playing local clubs, manning their own merch tables, and banging out records on a small record label–or even no label at all. Much like craft breweries, indie bands maintain a devoted local following because they make a quality product and there is a perception that they do what they do because they love it and they’re not just in it for the money, man.

By the same token, we might readily compare big breweries to something along the lines of a boy band or the Spice Girls: a sort of fabricated version of the concept of a “band,” assembled by people with an understanding of the market and a unique ability to create a product that will have mass appeal. It’s often a profoundly successful “product,” but to those who are passionate about the scene, it’s a watered down, passionless version of what should be a good thing.

This is a simplified analogy for sure, but to me there are actually a lot of parallels between craft beer and independent music, the most notable of which is that rather icky feeling we all get when a treasured brewery or band suddenly becomes financially successful. Continue reading “On selling out”

Toboggan Brewing Co: Mr. Smith’s Interesting Experiment

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If you spent any of your twenties (or earlier) in the city of London, Ontario, it’s pretty likely that you had at least an evening or two at Jim Bob Ray’s, a bar that has long been a staple of The Forest City’s student nightlife scene.

Indeed, if you went to the University of Western Ontario (I will not indulge my alma mater’s rebrand as *shudder* “Western”), your feelings about Jim Bob’s arguably shaped your approach to London’s nightlife. It was either “We’re going to fucking Jim Bob’s?” *groan* or “We’re going to fucking Jim Bob’s!” *fist pump, shotgun a beer*

Now, however, regardless of how you may feel about the (in)famous spot at 585 Richmond Street, the days of Jim Bob’s reputation as the quintessential London university drinking experience are numbered: Very soon the place will cease being “Jim Bob Ray’s” and will become Toboggan Brewing Co.

Opened in October of 1993 by Mike Smith, a longtime veteran of London’s bar and restaurant scene,  Jim Bob’s has actually already begun its slow makeover to a craft brew pub. Full disclosure: Mr. Smith is a longtime friend of my family’s. Mike spent Christmas eves at my house when I was a kid, my dad actually “worked” at an establishment he owns as something of a post-retirement lark, and a picture of me at age 12 is even hanging among the many that adorn the walls of one of his bars, the London institution, Joe Kool’s.

Personal connection aside, I find Smith’s plan to turn Jim Bob’s into a brewery fascinating for a number of reasons; not the least of which is that I think the success or failure of the move will serve as a perfect litmus test for the current state of Ontario’s craft beer scene. Continue reading “Toboggan Brewing Co: Mr. Smith’s Interesting Experiment”

Changes to Ontario’s beer: The good, the bad, and the WTF

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In case you are unaware–or you’re like me and were drinking copious amounts of great American craft beer at the annual Craft Brewers Conference in Portland when it happened–last week the province announced some proposed changes to the way beer is sold in Ontario.

Mostly contained in an announcement wherein Premier Kathleen Wynne confirmed that we’d be seeing beer sold in grocery stores (if the Liberal budget is passed, which it will since they have a majority), the full details of the proposed changes were outlined in the report Striking the Right Balance: Modernizing Beer Retailing and Distribution in Ontario

Given my Portland sojourn, I’m admittedly a little late to the party analyzing the impact of these possible changes, but better late than never.

If you’re interested, Canadian Beer News has a great round up of the various reactions to the report in the major dailies and some blogs.  I recommend Dan Grant‘s post for NOW Magazine for some reaction from brewers and Jordan St. John published an interesting post in which he takes a look at how we got here (and gets a terrific visit from a trolling Beer Store employee in the comments section for his efforts!)

In considering the report and its impact, I opted to approach the issue as I do most other things: I cracked a beer and first read what every one else was saying–but then I decided to take a critical look at each of the proposed major changes individually.

Here’s why I think the proposed changes are good, why they might be bad, and why they have me asking “wtf?” Continue reading “Changes to Ontario’s beer: The good, the bad, and the WTF”

Beer and Loathing: Pliny, dubstep, and hostile Mexicans

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Me: This is kind of a rough neighbourhood, man. I’m pretty sure that’s a gang over there.
Jeff: That one guy has a tuba!
Me: Oh, well then we should probably go wherever they’re going.

In retrospect, following the gang of Mexicans simply because they had musical instruments was clearly a mistake.

Our first tip should have been the bouncer at the bar that they led us to who, when patting down me and my 6’7″ drinking companion, Jeff, seemed far too surprised when told we didn’t have any weapons on us. “Not even a knife?” he had said.

Inside we were quickly abandoned by the band who would shortly undertake one of the most terrible live performances I’ve ever seen and we were greeted by a sea of brown faces looking up at Jeff. Continue reading “Beer and Loathing: Pliny, dubstep, and hostile Mexicans”