In case you missed it, last night during the Super Bowl, Budweiser opted to double down on a marketing strategy that sets its sights squarely on making craft beer seem like the drink of pansies.
Last year during the Super Bowl we learned that Budweiser is “brewed the hard way,” and this year, via galloping, muscular Clydesdales and manly men doing the hard work of brewing Bud, they proudly proclaimed they were “not backing down.”
This is interesting for a number of reasons, not the least of which is that last year’s ad (which to my mind better “pansified” craft beer than this year’s) was so roundly ridiculed in the days that followed Super Bowl 49 that it’s shocking to see the tact repeated this year, albeit less effectively. It’s also amusing to note (as others have and will again) that AB-InBev attacking craft beer (again) is profoundly hypocritical given that the strategy is paired with one that has seen them buying up said pansy craft breweries in the last few years. Continue reading